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HUBER+SUHNER and Lane Electronics Reach 20-year Distribution Milestone


HUBER+SUHNER and Lane Electronics Reach 20-year Distribution Milestone

Lane and HUBER+SUHNER Distribution Deal

HUBER+SUHNER, an industry and technology leader in electrical and optical interconnection solutions, and Lane Electronics, the leading specialist connector distributor, are celebrating a distribution partnership that has reached the 20-year milestone.

In 1998, the companies signed a distribution agreement for Lane Electronics to handle HUBER+SUHNER’s extensive range of RF connectors, microwave devices and test and measurement cable and cable assemblies. HUBER+SUHNER’s product portfolio was a complementary fit with Lane’s other franchised suppliers and enabled the distributor to offer a more comprehensive interconnection package to the UK’s various electronics sectors.

For HUBER+SUHNER, Phil Stanway, Northern European Channel Partner Director comments: “Like every major electronic components manufacturer today, distribution is a major part of our sales and marketing strategy and nowhere is this better illustrated than through our successful relationship with Lane Electronics. Naturally, we work with the big catalogue distributors but, as a connector specialist, Lane occupies an important position within our distribution network. Market and product knowledge are the trademark of a specialist distributor and Lane Electronics excels in both areas."

Phil Stanway

“Lane Electronics occupies an important position in our distribution network”, Phil Stanway

“From day one, Lane has maintained a comprehensive stock profile of our standard products for rapid dispatch in any quantity and, increasingly over the years, has been able to meet a customer’s specific interconnection needs through its in-house assembly and test facility. Lane has consistently developed the customer base for our product ranges and was among the first to embrace e-commerce which, as we all know, is how product will be purchased for years to come."

Speaking for Lane Electronics, Managing Director Simon Hammerton said “From our beginning back in 1966, our founder Fred Lane was determined to specialize in just one type of component – the connector. It was a good move, since connectors have been a fundamental part of practically every electronic product or system built to-date."

“As a connectors-only specialist, we believe that only high quality, high performance interconnection products are the basis of a successful, long lasting business. HUBER+SUHNER is very much a high quality, high performance connector manufacturer and Lane is proud to number the company as one of our major franchised suppliers."

FC Lane's Simon Hammerton

“Our customer base comprises technology companies across many industry sectors, many of whom have benefited from our ability to provide them with HUBER+SUHNER’s RF and microwave connector products from our substantial stockholding. Many of the cable assemblies we manufacture also use HUBER+SUHNER’s connectors and cabling to ensure consistent performance and quality. In the coming months, as a genuine value-added distributor, we are set to expand the scope and scale of our HUBER+SUHNER cable assembly offering.”

“It has been an excellent relationship over the past twenty years and Lane Electronics looks forward to an interesting and productive next two decades.”

“We always have a substantial stockholding of HUBER+SUHNER connector products”, Simon Hammerton